The Elements of Color
- Color immediately attracts attention
- Most elusive and most emotionally complex design element
Color theory
Art and science of color interaction and effects.
Color Physics
- Additive color is created using beams of light (RBG are the primary colors in this system
- Subtractive color is created when white light is reflected off a pigmented or dyed surface. ( Primaries are blue, red, yellow)
- Process colors are cyan blue, magenta red, and yellow, the transparent primaries.
- Lighting designers, videographers, and website artist use additive.
- Painters, printmakers, and illustrators use subtractive color.
Color interaction
- Refers to way colors influence one another.
- Simultaneous contrast refers to when a color is effected by surrounding colors.
- Bezold effect demonstrates the profound influence of color interaction.
- Opponent theory the cones can register only one color in a complementary pair at a time.
Hue
- Name of color
- Primary - Red, Blue, Yellow
- Secondary - Green, orange, and violet
- Tertiary color - mixture of primary and secondary
- Temperature a color generates
Value
- Lightness or darkness of color
- Tint- light
- Tone - Addition of gray
- Shade - Addition of black
Intenstity, saturation, and chroma refer to purity of color
Color schemes
- Color harmony
- Monochramatic - Variations on single hue
- Analogous - Wide range of hues
- Complementary colors - Opposites of color wheel
- Split complementary - Two colors on opposite side of color wheel
- Triadic - Triangular position on color wheel
- Chromatic gray - Mixture of various hues
- Earth colors
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