Wednesday, October 13, 2010

Reading Summary/ Reading # 1 Harmony

Unity and Harmony

Intro
- Composition refers to a piece of music as well as elements of design
- Gestalt - organized whole
- Proximity is the most logical way to achieve unity.
- Repetition with variation is a powerful stimulus
- Continuation is a more subtle concept leading the viewers eye.
- Grid is horizontal and vertical lines that act as a guide for the positioning of largley rectilinear elements.
- Continuity means unifying a series of painting or pages in a book by using a master grid.

Thematic Unity
- Similar or related objects in a composition is called thematic unity
- Without communicating a theme, designs will simply be pretty pictures.
- There must be visual similarity between the elements

Gestalt and Visual Unity
- Gestalt is a Germant term for the "Whole effect"
- Max Wertheimer concluded that apparent movement is generated not by the individual but by their dynamic interrelation.
- Closure is the tendency to perceive incomplete forms as complete.

Acheiving Unity
- Alignment
- Hanging - Top edges from a line
- Sitting - The bottom edges on a line aligning the top edge of one element with the bottom edge of another.
- Value and color
- Proximity
    - Nearness - typography
    - Touching
    - Overlapping
    - Combining - grouping and isolating

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